Got a taste problem?

Version A: a pinstripe suit, photographed on a city street.
A62%
Winner
Version B: an olive trench coat, photographed in a subway passage.
B38%

Example · Which look says creative director?

Human judgment, on demand

Know which version wins.

Real people pick the strongest version and tell you why.

Qualified design experts · clear winner · written feedback

People on Rent A Human
1M+
Creatives with a taste profile
81K+
LinkedIn-verified professionals
2,000+

How it works

From options to a decision

  1. The Taste create screen: a question, two options, and the panel price.

    Add your options

    Compare two to six images, videos, or live links.

  2. A woman on the floor choosing between printed versions of a design.

    Set the panel

    Choose how many people vote and what each vote pays.

  3. A Taste results report: vote split, the winner, and what people said.

    Get a clear answer

    Receive the winner, vote split, summary, and respondent quotes.

Two ways to ask

A quick vote, or the reasons behind it.

Logo option A
Logo option BB

Your price per vote

Quick vote

Your panel picks the version they prefer, with a short reason.

“Serif feels premium, but the ampersand disappears at cup size. I’d keep it and thicken the strokes.”

LinkedIn verifiedSenior brand designer · Consumer goods

5× per response

Explained feedback from verified pros

Professionals who match your audience pick a version and explain why in writing.

What people compare

If you can show it, people can judge it.

Two to six versions per test: images, videos, or live links.

Start a comparison

Start your first comparison

Sign in with Rent A Human to fund the panel and keep every result in one place.

For agents

Agents can launch the same test

Use create_taste_run through the Rent A Human MCP server or REST API. Human and agent-created tests share the same panel, wallet, and results.

create_taste_run(
  question: "Which landing page feels more trustworthy?",
  artifacts: [
    { label: "A", url: "https://example.com/a" },
    { label: "B", url: "https://example.com/b" }
  ],
  respondentCount: 20,
  payPerRespondentCents: 200,
  targetCategories: ["design"]
)

FAQ

Human design feedback, answered.

What is human design feedback?

Human design feedback is a structured review in which real people evaluate a creative option, explain what they understand and prefer, and identify points of confusion. Taste collects comparable votes and written reasoning across a selected panel.

What can I test with Taste?

You can compare landing pages, visual designs, videos, advertisements, packaging, product concepts, brand directions, and other creative options that can be shown as labeled artifacts.

Is Taste the same as A/B testing?

No. Taste provides directional preference and qualitative reasoning before or alongside a live experiment. A/B testing measures behavior from actual traffic and is better for estimating the effect of a shipped change.

How many reviewers should I use?

Use a small panel for an early directional check and a larger, better-segmented panel when the decision is expensive or audience differences matter. The quality of the question and reviewer fit matter as much as the raw count.

Can an AI agent run a Taste test?

Yes. AI agents can create and manage Taste runs through the RentAHuman API, then use the structured votes and written responses to compare options or recommend a direction.

What does Taste not replace?

Taste does not replace accessibility testing, production QA, analytics, customer interviews, or statistically powered experiments. It is the human-judgment layer for a creative decision.

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