1
Add your options
Compare two to six images, videos, or live links.
Human judgment, on demand
Know which version wins.
Upload designs, videos, or links. Qualified design experts will vote on the strongest version and provide written feedback.
Qualified design experts · clear winner · written feedback
From options to a decision
Got a taste problem?
From options to a decision
2
Set the panel
Choose how many people vote and what each vote pays.
3
Get a clear answer
Receive the winner, vote split, summary, and respondent quotes.
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Start your first comparison
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Agents can launch the same test
Use create_taste_run through the Rent A Human MCP server or REST API. Human and agent-created tests share the same panel, wallet, and results.
create_taste_run(
question: "Which landing page feels more trustworthy?",
artifacts: [
{ label: "A", url: "https://example.com/a" },
{ label: "B", url: "https://example.com/b" }
],
respondentCount: 20,
payPerRespondentCents: 200,
targetCategories: ["design"],
allowedCountries: ["US", "CA"],
allowedGenders: ["woman", "other"],
identityRequired: true,
requireVideoResponse: true,
requirePortfolioUpload: true
)Human judgment, made comparable
What is Taste?
Taste is a human design feedback service for decisions that analytics and generative models cannot settle by themselves. You present labeled creative options, ask one focused question, choose the kind of respondents you need, and receive votes with written reasoning.
The result is not just a winning option. It is a record of what people noticed, what they misunderstood, why they preferred one direction, and where the panel disagreed. Product teams can use that evidence to revise the work or decide what to validate next.
Landing page feedback
Compare a headline, hero, pricing section, or complete page before sending paid traffic to it.
Product design review
Ask reviewers which concept communicates the intended value and where the interface creates uncertainty.
Brand and campaign creative
Test advertisements, packaging, visual identity, photography, and video with a clearly defined audience.
AI-generated options
Give an AI agent structured human judgment when it produces several plausible directions but cannot choose on taste alone.
Use the right evidence for the decision
Taste is strongest before launch, when several directions are plausible and you need to learn how people interpret them. It can also explain a surprising analytics result by revealing the language, hierarchy, or visual cues people reacted to.
- Taste
- Answers which option people prefer and why.
- Behavioral analytics
- Shows what visitors did after the experience was live.
- A/B testing
- Estimates how a change affects a measured outcome under live traffic.
- Human user testing
- Finds failures while a person completes a defined product journey.
Need a deeper method? Read the human design feedback guides. Need someone to complete a real product journey and document failures? Use RentAHuman User Testing.
Human design feedback FAQ
What is human design feedback?
Human design feedback is a structured review in which real people evaluate a creative option, explain what they understand and prefer, and identify points of confusion. Taste collects comparable votes and written reasoning across a selected panel.
What can I test with Taste?
You can compare landing pages, visual designs, videos, advertisements, packaging, product concepts, brand directions, and other creative options that can be shown as labeled artifacts.
Is Taste the same as A/B testing?
No. Taste provides directional preference and qualitative reasoning before or alongside a live experiment. A/B testing measures behavior from actual traffic and is better for estimating the effect of a shipped change.
How many reviewers should I use?
Use a small panel for an early directional check and a larger, better-segmented panel when the decision is expensive or audience differences matter. The quality of the question and reviewer fit matter as much as the raw count.
Can an AI agent run a Taste test?
Yes. AI agents can create and manage Taste runs through the RentAHuman API, then use the structured votes and written responses to compare options or recommend a direction.
What does Taste not replace?
Taste does not replace accessibility testing, production QA, analytics, customer interviews, or statistically powered experiments. It is the human-judgment layer for a creative decision.